Latest about local tv advertising
Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
But Borrell Associates expects it to fall in 2025 to below what it was in 2020
Social media advertising will grow by +14% to reach the $80B milestone and long-form streaming advertising will expand by +13% to hit the $10B milestone
Comscore and VideoAmp will integrate the data into their measurement tools
National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023
Ann Hailer, president of CoxReps, will now become president of broadcast for Locality
NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data
