Latest about local tv advertising

Money

Magna Cuts 2023 National and Local TV Ad Spend Estimates

By George Winslow published

National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023

Business
Locality

CoxReps, Gamut Combine to Form New Local TV Ad Company Locality

By Tom Butts published

Ann Hailer, president of CoxReps, will now become president of broadcast for Locality

Comscore

NBCU Selects Comscore as Preferred Local Advertising Currency

By George Winslow published

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

Products
Stock

Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023

By George Winslow published

The media buying giant is predicting that U.S. local TV ad revenue will drop by 22.9%

Business
Wideorbit

WideOrbit Launches Enhanced WO Marketplace

By George Winslow published

New version introduces automated rate optimization technology to improve offer quality and maximize yield

Products
Stock

Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic

By George Winslow published

Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets

Business
Pixabay

BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue

By George Winslow published

Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital

Business