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local tv advertising

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Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023 The media buying giant is predicting that U.S. local TV ad revenue will drop by 22.9%
Wideorbit
WideOrbit Launches Enhanced WO Marketplace New version introduces automated rate optimization technology to improve offer quality and maximize yield
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Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets

Latest about local tv advertising

Pixabay

BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue

By George Winslow published 30 September 21

Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital

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