local tv advertising Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023 The media buying giant is predicting that U.S. local TV ad revenue will drop by 22.9% WideOrbit Launches Enhanced WO Marketplace New version introduces automated rate optimization technology to improve offer quality and maximize yield Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets Grid List Latest about local tv advertising BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue By George Winslow published 30 September 21 Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1LG: Enhanced Ads Boost Purchases2No Laughing Matter: Comedy Is the Most Pirated Genre3Media First Launches ONNJ Streaming Channel4FCC Unveils Agenda for Media Ownership Diversity Symposium5Matthews Studio Equipment Unveils Gatorbuddy
BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue By George Winslow published 30 September 21 Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital
