Latest about local tv advertising
LG Ad Solutions Expands Local CTV Data Coverage
Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets
Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
Study: Local TV Advertising to Grow 5.9% in 2024
But Borrell Associates expects it to fall in 2025 to below what it was in 2020
Magna: Local TV/Video Ad Sales to Spike by 26% to $23B in 2024
Social media advertising will grow by +14% to reach the $80B milestone and long-form streaming advertising will expand by +13% to hit the $10B milestone
Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations
Comscore and VideoAmp will integrate the data into their measurement tools
Magna Cuts 2023 National and Local TV Ad Spend Estimates
National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023
CoxReps, Gamut Combine to Form New Local TV Ad Company Locality
Ann Hailer, president of CoxReps, will now become president of broadcast for Locality
NBCU Selects Comscore as Preferred Local Advertising Currency
NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data
