Latest about local tv advertising
Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic
Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets
BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue
Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital
