FreeWheel

Agreement allows advertisers to use Truthset's independently scored audiences rated AAA to B to improve programmatic CTV campaigns

Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo

The data and ad tech alliance gives campaigns the ability to target voters more precisely

New MCP server and intelligence tools automate negotiation, optimization, and execution

Business Move enables agencies and brands to buy traditional TV inventory alongside digital media

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media

For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration

Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory

The move will improve advertisers’ access to top-tier CTV and online video inventory