FreeWheel

For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration

Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory

The move will improve advertisers’ access to top-tier CTV and online video inventory

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine

The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory

The collaboration will provide greater interoperability, automation, quality and results for publishers, the companies said

It is working with MediaScience to offer research, reports and solutions to improve the viewer experience

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage

Comcast’s FreeWheel will manage direct sold advertising campaigns across Fox News Media, Fox Sports, Fox Entertainment, and Tubi