FreeWheel

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage

Comcast’s FreeWheel will manage direct sold advertising campaigns across Fox News Media, Fox Sports, Fox Entertainment, and Tubi

The new self-service addressable features will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns

Tegna works with FreeWheel on advertising transactions

Points to a growth of local TV spend, FreeWheel claims

Has agreed to a multiyear deal to use Strata

New report focuses on how OTT has grown in last few years

According to a new report from FreeWheel, advertisers continue to make their way to premium digital video.