Latest about FreeWheel
Comcast Advertising Unveils Programmatic Solution for Linear TV
Business Move enables agencies and brands to buy traditional TV inventory alongside digital media
Roku Now Incorporated into FreeWheel’s Streaming Hub
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media
Roku Expands Programmatic Ad Deal With FreeWheel
For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration
FreeWheel Launches Contextual Marketplace
Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory
Adlook, Comcast’s FreeWheel To Partner on CTV Advertising
The move will improve advertisers’ access to top-tier CTV and online video inventory
Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage
FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine
Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys
The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory
