NEW YORK—DoubleVerify has announced that Charter's ad sales operation Spectrum Reach has become the first partner to join DV’s Certified Transparent Streaming program, which delivers verified show-level reporting across streaming TV and CTV inventory.
DV announced DV Authentic Streaming TV in January. The solution combines the company’s verification and optimization capabilities to deliver granular pre-bid discovery, AI-powered performance activation and post-bid measurement across streaming TV and CTV environments.
As part of the deal with DV Spectrum Reach will share key show-level data across their programming including news and live sports, spanning both direct IO and programmatic buying. These insights will be available directly within DV Authentic Streaming TV reporting, which will give advertisers verified, post-bid visibility into the specific programs their ads ran alongside.
Article continues below“Advertisers have made it clear that show-level transparency is not optional — it’s foundational to trust and performance in streaming TV,” said Todd Randak, GM of CTV at DoubleVerify. “By working with Spectrum Reach to enable compliant, program-level reporting at scale, we’re continuing to raise the standard for transparency while helping brands drive stronger outcomes. We expect to announce additional partners in the coming months as momentum builds around program-level transparency across the streaming TV ecosystem.”
DV’s Certified Transparent Streaming program allows publishers to share verified program- and episode-level data in streaming TV in a privacy-focused way. Built using clean room infrastructure, it enables publishers to contribute program-level data within a controlled environment where individual-level information remains under their control. Only aggregated, de-identified advertiser-ready outputs are shared.
“We’re bringing show-level transparency to premium streaming inventory, not just telling advertisers which app their ads ran in, but which program they ran alongside,” said Alexander Groysman, vice president, product management at Spectrum Reach. “This includes weather reports, local news, live sports and business programming. Spectrum Reach is enriching our content metadata with the granular signals advertisers have been asking for and integrating it directly into programmatic infrastructure. Our partnership with DoubleVerify ensures this transparency is delivered in a privacy-focused, scalable way that drives stronger outcomes for brands.”
To be certified, publishers must demonstrate that they can contribute content-level information in a compliant environment and meet DV’s criteria for data quality, consistency and transparency.
DV said that participation in the DV’s Certified Transparent Streaming program helps publishers in the following ways:
- Incentivize continued ad spending by providing trusted, program-level transparency.
- Increase yield by demonstrating premium context and quality.
- Reduce operational friction through fast, compliant reporting that eliminates one-off data pulls.
- Maintain control of sensitive data in a privacy-focused environment.
- These efforts establish a consistent, reliable foundation for transparency that aligns advertiser expectations with publisher needs.
More information is available at www.doubleverify.com.
