Latest about CTV ads
Omnicom Media Group Integrates LG Smart-TV Inventory Into Its Ad Buying System
By George Winslow published
The deal will make it easier for OMG’s agencies and clients to run TV campaigns across 20M LG smart TV households in the U.S.
The TV Set is Off, But CTV Ads May Still Play
By George Winslow published
A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media
By George Winslow published
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective
VIZIO Expands the VIZIO Features Content Offering
By George Winslow published
The move expands the genres available on its free, ad-supported connected TV platform
Yahoo, Tubi Expand CTV Ad Partnership
By George Winslow published
Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process
IRIS.TV, Amagi Partner on Contextual Ad Targeting For CTVs
By George Winslow published
Will allow broadcasters and streaming video providers to onboard their video data, so it can be used for contextual targeting across connected devices and smart TVs
SpotX and IRIS.TV Partner on Improving CTV Ads
By George Winslow published
Will work together to provide contextual targeting for connected TV advertising that will make ads more effective
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