Latest about CTV ads
Transmit, Wurl Partner on FAST Channel Ads
Advertising Transmit’s in-stream ad formats will now be available to thousands of publishers on Wurl’s platform
Crafting Effective Political Campaigns In 2024: Utilizing The Waterfall CTV Approach
OPINION Campaigns need cutting-edge strategies to capture voter attention and drive engagement
YouTube Shorts Launch on Connected TVs
YouTube Shorts are being rolled out to the YouTube App for connected TVs
How to Increase Ad Exposure Without Annoying Viewers
Repetitive ads is a classic issue that has plagued our industry for decades
Omnicom Media Group Integrates LG Smart-TV Inventory Into Its Ad Buying System
The deal will make it easier for OMG’s agencies and clients to run TV campaigns across 20M LG smart TV households in the U.S.
The TV Set is Off, But CTV Ads May Still Play
A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen
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