CTV ads YouTube Shorts Launch on Connected TVs YouTube Shorts are being rolled out to the YouTube App for connected TVs How to Increase Ad Exposure Without Annoying Viewers Repetitive ads is a classic issue that has plagued our industry for decades Vizio Ads Closes Upfront with $200M+ In Commitments Vizio's upfront commitments were double last year Grid List Latest about CTV ads Omnicom Media Group Integrates LG Smart-TV Inventory Into Its Ad Buying System By George Winslow published 5 April 22 The deal will make it easier for OMG’s agencies and clients to run TV campaigns across 20M LG smart TV households in the U.S. The TV Set is Off, But CTV Ads May Still Play By George Winslow published 2 February 22 A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen Resonate Launches CTV Insights By George Winslow published 6 January 22 The new solution is designed to help companies better monetize the value of CTV viewers Survey Finds Brand Recall on Connected TV Ads is Better than Social Media By George Winslow published 14 December 21 A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective VIZIO Expands the VIZIO Features Content Offering By George Winslow published 20 October 21 The move expands the genres available on its free, ad-supported connected TV platform Yahoo, Tubi Expand CTV Ad Partnership By George Winslow published 7 October 21 Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process IRIS.TV, Amagi Partner on Contextual Ad Targeting For CTVs By George Winslow published 9 September 21 Will allow broadcasters and streaming video providers to onboard their video data, so it can be used for contextual targeting across connected devices and smart TVs SpotX and IRIS.TV Partner on Improving CTV Ads By George Winslow published 7 June 21 Will work together to provide contextual targeting for connected TV advertising that will make ads more effective Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms By George Winslow published 27 May 21 Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Atomos Cloud Studios Goes Live2Prime Focus to Launch CLEAR Localize at 2023 NAB Show 3Analyst: Peak Streaming Spending Is Here 4Live Performance of The Australian Ballet Broadcast over 5G to Cinemas5Cartoni to Show Remote-Control PTZ Support and Encoded Heads at NAB 2023
Omnicom Media Group Integrates LG Smart-TV Inventory Into Its Ad Buying System By George Winslow published 5 April 22 The deal will make it easier for OMG’s agencies and clients to run TV campaigns across 20M LG smart TV households in the U.S.
The TV Set is Off, But CTV Ads May Still Play By George Winslow published 2 February 22 A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen
Resonate Launches CTV Insights By George Winslow published 6 January 22 The new solution is designed to help companies better monetize the value of CTV viewers
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media By George Winslow published 14 December 21 A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective
VIZIO Expands the VIZIO Features Content Offering By George Winslow published 20 October 21 The move expands the genres available on its free, ad-supported connected TV platform
Yahoo, Tubi Expand CTV Ad Partnership By George Winslow published 7 October 21 Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process
IRIS.TV, Amagi Partner on Contextual Ad Targeting For CTVs By George Winslow published 9 September 21 Will allow broadcasters and streaming video providers to onboard their video data, so it can be used for contextual targeting across connected devices and smart TVs
SpotX and IRIS.TV Partner on Improving CTV Ads By George Winslow published 7 June 21 Will work together to provide contextual targeting for connected TV advertising that will make ads more effective
Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms By George Winslow published 27 May 21 Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers
tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform
