Latest about CTV ads

IRIS.TV

SpotX and IRIS.TV Partner on Improving CTV Ads

By George Winslow published

Will work together to provide contextual targeting for connected TV advertising that will make ads more effective

Business
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Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms

By George Winslow published

Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers

Business
tvScientific CTV

tvScientific Rolls Out CTV Advertising Platform

By Michael Balderston published

Designed to work as a buying, measurement and attribution platform

Business
money

Massive New CTV Advertising Fraud Scheme Detected

By Jon Lafayette published

"ParrotTerra" was on track to steal $30 million to $50 million in spending

Business
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CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds

By Michael Balderston published

Majority of undecided voters have an ad-supported streaming TV service

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