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CTV ads

YouTube Shorts
YouTube Shorts Launch on Connected TVs YouTube Shorts are being rolled out to the YouTube App for connected TVs
cc
How to Increase Ad Exposure Without Annoying Viewers Repetitive ads is a classic issue that has plagued our industry for decades
Vizio
Vizio Ads Closes Upfront with $200M+ In Commitments Vizio's upfront commitments were double last year

Latest about CTV ads

IRIS.TV

SpotX and IRIS.TV Partner on Improving CTV Ads

By George Winslow published 7 June 21

Will work together to provide contextual targeting for connected TV advertising that will make ads more effective

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Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms

By George Winslow published 27 May 21

Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers

tvScientific CTV

tvScientific Rolls Out CTV Advertising Platform

By Michael Balderston published 6 April 21

Designed to work as a buying, measurement and attribution platform

money

Massive New CTV Advertising Fraud Scheme Detected

By Jon Lafayette published 3 February 21

"ParrotTerra" was on track to steal $30 million to $50 million in spending

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CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds

By Michael Balderston published 17 August 20

Majority of undecided voters have an ad-supported streaming TV service

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