Latest about CTV ads
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective
VIZIO Expands the VIZIO Features Content Offering
The move expands the genres available on its free, ad-supported connected TV platform
Yahoo, Tubi Expand CTV Ad Partnership
Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process
IRIS.TV, Amagi Partner on Contextual Ad Targeting For CTVs
Will allow broadcasters and streaming video providers to onboard their video data, so it can be used for contextual targeting across connected devices and smart TVs
SpotX and IRIS.TV Partner on Improving CTV Ads
Will work together to provide contextual targeting for connected TV advertising that will make ads more effective
Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms
Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers
tvScientific Rolls Out CTV Advertising Platform
Designed to work as a buying, measurement and attribution platform
