Latest about Churn
Study: Top Reason for Cancelling Streaming Service Is Programming
In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates
How AI Can Unlock Revenue Growth for Broadcasters
Artificial intelligence has become a key driver of broadcasters’ direct-to-consumer strategy
Could Bundles Solve the Streaming Churn Problem?
New Ampere study shows 42% of US consumers are SVoD ‘resubscribers’
Survey: Consumers Want Better Bundles to Simplify Streaming
Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”
Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn
Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz
Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers
Several factors are contributing to the trends including the economic downturn
Study: SVOD Subscription Growth Halved in 2023
Meanwhile churn increased with 140M canceled subscriptions in 2023 according to Antenna
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