Latest about Churn
Survey: 56% of Americans Still Sharing Passwords on Streaming Accounts
By George Winslow published
90% say they will drop streaming services if they hike prices or crackdown on password sharing
Study: YouTube TV Tops List Of Services People May Cancel
By Phil Kurz published
QR Code Generator Hub used Google Keyword Planner to reveal the top five
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
By George Winslow published
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
Magid: Not All Churn Is Bad
By George Winslow published
Magid has released new data from SubScape showing some high value, high income subscribers also likely to churn in and out of services
J.D. Power: Loyalty among Live TV Streamers Much Stronger than Cable and Satellite Customers
By George Winslow published
Only 12% likely to end their subscription to vMVPDs like You Tube TV, which was the highest rated service, versus 21% for traditional pay TV operators
Gen Z Streamers Most Likely to Cancel Subscription Streaming Services
By George Winslow published
60% said they had canceled one or more services in the past six months with price increases being the main reason
One Third of New SVOD Subs Are “Serial Churners”
By George Winslow published
New data from Antenna shows that customers who regularly cancel services make up a growing proportion of new SVOD subs
Parks Survey: Annual Streaming Churn Rate Hits 47%
By George Winslow published
Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high
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