Latest about Churn
New Research Lays Out Streaming Services' Best Defense Against Churn
HUB survey shows that being viewers’ first choice makes a streaming service up to six times more resistant to cancellation
Deloitte: 73% of Subs Are `Frustrated’ with SVOD Price Hikes
41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5
Study: Top Reason for Cancelling Streaming Service Is Programming
In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates
How AI Can Unlock Revenue Growth for Broadcasters
Artificial intelligence has become a key driver of broadcasters’ direct-to-consumer strategy
Could Bundles Solve the Streaming Churn Problem?
New Ampere study shows 42% of US consumers are SVoD ‘resubscribers’
Survey: Consumers Want Better Bundles to Simplify Streaming
Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”
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