Churn

Meanwhile churn increased with 140M canceled subscriptions in 2023 according to Antenna

90% say they will drop streaming services if they hike prices or crackdown on password sharing

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While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%

Magid has released new data from SubScape showing some high value, high income subscribers also likely to churn in and out of services

Only 12% likely to end their subscription to vMVPDs like You Tube TV, which was the highest rated service, versus 21% for traditional pay TV operators

60% said they had canceled one or more services in the past six months with price increases being the main reason

New data from Antenna shows that customers who regularly cancel services make up a growing proportion of new SVOD subs

Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high

Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub