Latest about Churn
Parks Survey: Annual Streaming Churn Rate Hits 47%
Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high
Survey: Consumers Are Reaching `Peak TV’
Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub
Parks: Streaming Video Churn Rate Holds Steady at 47%
High churn rates mean constantly shifting strategies for acquiring subs
Survey: Netflix Remains Top `Must Have' Streaming Service
Netflix easily outpaces Prime Video and Hulu as consumers report subscription fatigue and password sharing, according to Reviews.com
Tubi Passed 5B Streaming Hours in 2022, Up 44%
Large numbers (57%) plan to cut pay TV and subscription video services with the average person is looking to cut 3 of their 5 existing video services, the Tubi survey found
Churn: Nine in Ten Media Subs Thinking of Canceling
New PCH survey finds that consumer churn is a major threat to the TV, audio, sports, news and gaming ecosystem
Nearly Half of OTT Subs Hop Between Multiple Services Each Year
Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates
