Churn

NPD survey found that cost is now the #2 reason for canceling, up from #4 in October 2021

As streamers struggle with churn a new survey by Movable Ink finds that personalized communications may be key to retaining subs

But more than half (57%) also say they will cut some of their paid streaming services, according to a survey from Tubi

Parks Associates finds streaming services face a growing number of people who regularly switch between streaming services

New Deloitte survey finds that the U.S. SVOD churn rate hits 37% and that younger generations are embracing gaming, social media and user generated content

A weekly release schedule limits subscriber churn and better maintains engagement with content over time, according to a new report by Ampere Analysis

Parks Associates also reports that the churn rate for SVOD services hit 45% in 2021

Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone

Average length of subscription is 30 months

New report suggests OTT applications experience 67 per cent churn within the first two weeks