Latest about Churn
32M U.S. Households are OTT Video “Service Hoppers”
Parks Associates finds streaming services face a growing number of people who regularly switch between streaming services
Can Streaming Video Keep Up with the Metaverse?
New Deloitte survey finds that the U.S. SVOD churn rate hits 37% and that younger generations are embracing gaming, social media and user generated content
Streamers Move to Weekly Episode Releases to Battle Churn
A weekly release schedule limits subscriber churn and better maintains engagement with content over time, according to a new report by Ampere Analysis
Samsung’s Tizen OS for Smart TVs Is the Primary Video Viewing Device in 27% of U.S. Broadband Homes
Parks Associates also reports that the churn rate for SVOD services hit 45% in 2021
Churn Imposes Hefty Costs on Steamers
Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone
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