Churn

Latest about Churn

image of remote and a wall of video
Parks: Streaming Video Churn Rate Holds Steady at 47%

By George Winslow Published

High churn rates mean constantly shifting strategies for acquiring subs

Streaming
Pixabay
Survey: Netflix Remains Top `Must Have' Streaming Service

By George Winslow Published

Netflix easily outpaces Prime Video and Hulu as consumers report subscription fatigue and password sharing, according to Reviews.com

Streaming
Tubi audience data
Tubi Passed 5B Streaming Hours in 2022, Up 44%

By George Winslow Published

Large numbers (57%) plan to cut pay TV and subscription video services with the average person is looking to cut 3 of their 5 existing video services, the Tubi survey found

Streaming
family watching TV
Churn: Nine in Ten Media Subs Thinking of Canceling

By George Winslow Published

New PCH survey finds that consumer churn is a major threat to the TV, audio, sports, news and gaming ecosystem

Insights
streaming
The Secret Sauce for SVoD Success in 2023? Bundling and Discounts

By Tom Butts Published

Ampere report analyzes current state of maturing market

Streaming
Pixabay
Nearly Half of OTT Subs Hop Between Multiple Services Each Year

By George Winslow Published

Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates

Streaming
Pixabay
High Churn Rates Hurt SVOD Sub Growth in Q3 2022

By George Winslow Published

Churn expanded dramatically in Q3, with more than 32M cancellations of the 10 SVOD services tracked by Antenna

Streaming
Bitmovin
Buffering, Poor Video Quality Undercut Streaming Subscriber Loyalty

By Phil Kurz Published

New research from Bitmovin reveals nearly half of subscribers have walked away due to buffering

Streaming
FAST
In a World of Shrinking Budgets, What’s the Magic Mix of FAST and SVOD?

By Mark Moeder Published

Balancing ad and subscriber revenue is becoming increasingly vital as churn rises and content acquisition and creation costs keep booming

Opinion
Kantar
Streaming Subscribers Who Switch, Switch to Apple TV and Paramount+

By George Winslow Published

Viewers changing streaming services are more likely to try these new platforms

Business
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