Latest about Churn
Churn: Nine in Ten Media Subs Thinking of Canceling
New PCH survey finds that consumer churn is a major threat to the TV, audio, sports, news and gaming ecosystem
The Secret Sauce for SVoD Success in 2023? Bundling and Discounts
Ampere report analyzes current state of maturing market
Nearly Half of OTT Subs Hop Between Multiple Services Each Year
Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates
High Churn Rates Hurt SVOD Sub Growth in Q3 2022
Churn expanded dramatically in Q3, with more than 32M cancellations of the 10 SVOD services tracked by Antenna
Buffering, Poor Video Quality Undercut Streaming Subscriber Loyalty
New research from Bitmovin reveals nearly half of subscribers have walked away due to buffering
In a World of Shrinking Budgets, What’s the Magic Mix of FAST and SVOD?
Balancing ad and subscriber revenue is becoming increasingly vital as churn rises and content acquisition and creation costs keep booming
Streaming Subscribers Who Switch, Switch to Apple TV and Paramount+
Viewers changing streaming services are more likely to try these new platforms
Streaming Video Consumers Are Becoming More Cost Conscious
NPD survey found that cost is now the #2 reason for canceling, up from #4 in October 2021
