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BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’
By Tom Butts published
BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast

TV Tech Summit: Industry Leaders Tackle Building Audiences With FAST, Streaming, NextGen TV
By Phill Kurz published
Gray’s Robert Folliard, Sinclair’s Mike Kralec and BIA’s Rick Ducey offer perspectives during the TV Tech Summit

BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
By Tom Butts published
“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"

BIA Sees Retrans Revenue Flattening
By George Winslow published
After hitting $15.1B in 2023, growth in retransmission fees for local stations will be sluggish between 2024 and 2028, the BIA reported

BIA Predicts 9.3% Bounce in Local Advertising to $172B in 2024
By George Winslow published
The updated forecast sees significant growth in TV OTA, TV digital, and CTV/OTT fueled by political and other local vertical advertising

Nexstar Ends Live Streams of Local Newscasts
By George Winslow published
The move by some Nexstar stations is designed to make their programming more valuable to pay TV operators

Battle Among Networks, Affiliates and Streamers Heats Up
By Gary Arlen published
Broadcasters want more FCC oversight on vMVPDs

Is Local OTT Ad Spending About to Surpass Traditional TV?
By Tom Butts last updated
BIA report shows how OTT is driving demand for local programmatic advertising
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