BIA
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![BIA](https://cdn.mos.cms.futurecdn.net/X6HG25YntiM4x5iDvdF2CD-320-75.png)
Is Local OTT Ad Spending About to Surpass Traditional TV?
By Tom Butts last updated
BIA report shows how OTT is driving demand for local programmatic advertising
![Money](https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-320-75.jpg)
BIA: OTT Now Fastest Growing Local Ad Platform
By Tom Butts last updated
Researcher expects OTT local ad revenues to exceed $2B in 2022 for the first time
![Nexstar](https://cdn.mos.cms.futurecdn.net/SNwEzqB4wFhkpeio2aRxPZ-320-75.png)
Nexstar Tops BIA’s Station Group Rankings
By George Winslow published
BIA ranks the largest 30 TV station groups by revenue, with Standard General #2 and Gray at #3
![Mark Fratrik](https://cdn.mos.cms.futurecdn.net/63Ly36zBGhwktqtC6k2kGR-320-75.jpg)
BIA’s Expert Forecaster Mark Fratrik to Retire
By Paul McLane published
Nicole Ovadia will succeed him as head of forecasting
![BIA](https://cdn.mos.cms.futurecdn.net/FEgfmK3XjKnR7CeQ943kcT-320-75.jpg)
BIA Expands Forecasting and Consulting Services with New Hires
By George Winslow published
BIA names Nicole Ovadia its new vice president of forecasting and analysis; Leyla Chatti joins as senior media analyst and Mark Dugan as director of data insights and client relations
![BIA Advisory Services](https://cdn.mos.cms.futurecdn.net/JpPT5h8ku3qi2JH59BFW8k-320-75.png)
2022 Local Ad Forecast: Mobile Advertising Will Surpass Direct Mail
By George Winslow published
For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting
![OTT](https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-320-75.jpg)
OTT Advertising to Double by 2025, BIA Says
By Michael Balderston published
Panel discussion highlights the importance of OTT reach and potential challenges
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