Latest about BIA
BIA Increases 2026 Local Ad Forecast to $184.5 Billion
Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising
BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’
BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast
TV Tech Summit: Industry Leaders Tackle Building Audiences With FAST, Streaming, NextGen TV
Gray’s Robert Folliard, Sinclair’s Mike Kralec and BIA’s Rick Ducey offer perspectives during the TV Tech Summit
BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"
BIA Sees Retrans Revenue Flattening
After hitting $15.1B in 2023, growth in retransmission fees for local stations will be sluggish between 2024 and 2028, the BIA reported
BIA Predicts 9.3% Bounce in Local Advertising to $172B in 2024
The updated forecast sees significant growth in TV OTA, TV digital, and CTV/OTT fueled by political and other local vertical advertising
Nexstar Ends Live Streams of Local Newscasts
The move by some Nexstar stations is designed to make their programming more valuable to pay TV operators
Battle Among Networks, Affiliates and Streamers Heats Up
Broadcasters want more FCC oversight on vMVPDs
