BIA

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising

BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast

Gray’s Robert Folliard, Sinclair’s Mike Kralec and BIA’s Rick Ducey offer perspectives during the TV Tech Summit

“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"

After hitting $15.1B in 2023, growth in retransmission fees for local stations will be sluggish between 2024 and 2028, the BIA reported

The updated forecast sees significant growth in TV OTA, TV digital, and CTV/OTT fueled by political and other local vertical advertising

The move by some Nexstar stations is designed to make their programming more valuable to pay TV operators

Broadcasters want more FCC oversight on vMVPDs

BIA report shows how OTT is driving demand for local programmatic advertising