BIA

Researcher expects OTT local ad revenues to exceed $2B in 2022 for the first time

BIA ranks the largest 30 TV station groups by revenue, with Standard General #2 and Gray at #3

Nicole Ovadia will succeed him as head of forecasting

BIA names Nicole Ovadia its new vice president of forecasting and analysis; Leyla Chatti joins as senior media analyst and Mark Dugan as director of data insights and client relations

For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting

BIA study finds that broadcasters are losing out on around $2 billion annually

Panel discussion highlights the importance of OTT reach and potential challenges

BIA describes OTT and CTV as “game changers”

Study takes a close look at Gray TV markets to gauge consolidation impact

Estimate in April was $144.3 billion