BIA

Latest about BIA

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BIA Lowers Local TV Ad Revenue Projection to $18.5B

By Michael Balderston last updated

Despite pandemic, still an increase over 2019

Trends
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BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B

By Michael Balderston Published

Political advertising to be buffer for local cable and OTA stations

Analysis
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BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media

By Michael Balderston Published

BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.

Streaming
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Local Ad Spend to Remain Flat in 2019; Mobile, Social Ad Spend to Rise, Says Survey

By Phil Kurz Published

BIA’s new SAM survey shows entertainment advertisers are the lone group planning to spend more.

Business
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Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV

By Phil Kurz Published

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.

Insights
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OTT Local Ad Revenue to Top $2B by 2024, Per BIA

By Michael Balderston Published

Estimates for 2019 OTT revenue comes in at $857 million.

Streaming
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BIA Ups 2019 Local Ad Forecast to $148.8B

By Michael Balderston Published

Updated numbers project higher than they did earlier in the year.

Business
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NextGen TV Could Fuel 50% Local TV Revenue Growth Over 10 Years, Says BIA

By Phil Kurz Published

Even so, traditional advertising and retrans fees will remain significant revenue sources.

Standards
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BIA/Kelsey: NY State Ad Spend Expected to Hit $13.7B in 2017

By posted by Deborah D. McAdams Published

"Mobile and online radio advertising are dramatically increasing in share and revenue generation.”

Business
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