Basketball

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands

The games will be broadcast for free across 20 Gray markets in five states

The audiovisual group has previously worked with FIBA on a number of events

The first free, over-the-air MBA playoff game is scheduled to air April 13

Final Four Viewing was up 19% YoY and the Championship was up 18%, with 11.8 million watching the game on CBS

Will also broadcast the first round and quarterfinals of the men’s basketball tournament

SEG has also launched SEG+ bundle providing access to games from both Utah Hockey Club and the NBA’s Utah Jazz

The WNBA coverage delivered 23.37M viewers during 2024 season

The linear over-the-air station package will be distributed in 22 Gray Media markets and via third-party broadcast partners in markets outside of the Gray's broadcast footprint

The court filing argues that the Warner Bros. Discovery’s lawsuit should be tossed because it did not match Amazon’s offer for a package of NBA games