Latest about Basketball
American Basketball Association Taps Strimm TV for Abagale TV Launch
Using the Strimm platform, ABA has developed 100+ online television channels for their basketball teams
S&P: Global Sports Rights Payments to Hit $25.57B in 2023
Football remains the most popular, viewed by 55% of Internet households followed by basketball (35%), according to S&P Global Market Intelligence
Vizio Adds BetMGM Programming for March Madness
The lifestyle mini-series `3 Pointers’ produced in partnership with BetMGM will air exclusively on Vizio
NBA Inks Multiyear Deal to Deploy Sony's Hawk-Eye Innovations’ Tracking Technology
Sony's Hawk-Eye Innovations will deploy Hawk-Eye’s 3D optical tracking technology starting with the 2023-24 NBA season
NBA Expands Investment in Social Media Analytics Firm Videocites
NBA is using Videocites to provide insights into league’s social media exposure following initial closing of series-B Funding led by Velocity Capital Management
Effectv: March Madness is a Slam Dunk for Advertisers
About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research
