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Nielsen Audience Segments Now Available in Amazon Ads Marketplace
By George Winslow published
The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment

Prime Video to Stream PGA Tour’s The Skins Game on Black Friday
By George Winslow published
Amazon’s expanding live sports lineup now includes a revival of the storied event, which last aired on TV in 2008

Amazon to Pay $2.5 Billion to Settle FTC Case
By George Winslow published
Agency had alleged that Amazon used deceptive methods to sign up consumers for Prime subscriptions and made it difficult to cancel the service, which provides free shipping and access to streaming video

Comcast NBCU and Amazon Ink New Distribution Agreements
By George Winslow published
Pacts extend for Peacock's availability on Fire TV devices and the Prime Video app on Xfinity X1 and Xumo

Study: Roku Continues to Lead CTV Device Market
By George Winslow last updated
Roku had a 37% share globally and a 37% market share in the U.S. in Q2 2025 according to Pixalate

Roku, Amazon Team Up to Dominate CTV Ad Market
By Tom Butts published
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households

Magnite, Amazon Publisher Services Extend Streaming TV Collaboration
By Phil Kurz published
Publishers now have access to incremental demand from Magnite on Amazon devices

Tegna’s Locked On and Amazon Launch `Fire TV Channels Bracket Breakdown’
By George Winslow published
New series offers free, in-depth coverage of the men’s and women’s NCAA Basketball Tournament on Fire TV, Alexa, and Fire tablet devices
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