Amazon

Roku had a 37% share globally and a 37% market share in the U.S. in Q2 2025 according to Pixalate

BUSINESS Integration will give the two companies direct access to 80% of US connected TV households

Publishers now have access to incremental demand from Magnite on Amazon devices

New series offers free, in-depth coverage of the men’s and women’s NCAA Basketball Tournament on Fire TV, Alexa, and Fire tablet devices

Over-the-air stations, including the PBS KIDS Channel, will stream free to Prime Video viewers in the U.S.

65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports

Roku also held the top spot in Latin America while Samsung led in EMEA

Prime Video & Amazon MGM Studios will formally join the Motion Picture Association on Oct. 1, making it the association's seventh member

The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region

The agreement makes Thursday Night Football available to stream via EverPass at bars, restaurants, hotels and other commercial venues