Latest about Advanced Advertising

VO

Viaccess-Orca, Ateme Launch ‘Personal Live Channels’ Service

By TVT Staff published

New offering simplifies creation of VOD-to-live and personalized live channels with targeted ads

Products
Marketron

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenues

By TVT Staff published

New tool allows broadcasters to benchmark results with industry averages

Products
Charter

Charter's Spectrum Reach Adds Streaming to Ad Portal's DIY Capabilities

By Tom Butts published

Update integrates streaming TV advertising into Ad Portal

Cadent

Cadent, Tunnl Partner on Advanced TV Advertising

By George Winslow published

Tunnl's audiences are now available in Cadent Aperture Platform across OTT/CTV, addressable TV, and indexed TV advertising

Products
Advertising

‘Reaching the Right Person at the Right Time’

By Susan Ashworth published

New advertising solutions prioritize targeting, monetization and viewer engagement

Business
TelevisaUnivision

TelevisaUnivision Taps VideoAmp to Better Measure Hispanic Audiences

By George Winslow published

TelevisaUnivision will leverage VideoAmp’s data to power its suite of advanced advertising solutions

Business
Roku

The Next TV Currency? It’s Already Here

By Asaf Davidov published

The advertising industry is putting more into measurement than ever before

Opinions
OTT

It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why

By Manik Bambha published

If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences

Opinions
Matrix Solutions

Matrix Signs Up Gray, Graham, Hearst and CoxReps for its Admiral Media Sales Gateway Platform

By TVT Staff published

'Admiral' will provide the infrastructure and workflows to automate converged advertising sales

Products
money

Discovery Takes a Minority Stake in OpenAP

By George Winslow published

It joins Fox, NBCUniversal and ViacomCBS as a minority owner of the advanced advertising company OpenAP

Business
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