Latest about Advanced Advertising
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
By Manik Bambha published
If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences
Matrix Signs Up Gray, Graham, Hearst and CoxReps for its Admiral Media Sales Gateway Platform
By TVT Staff published
'Admiral' will provide the infrastructure and workflows to automate converged advertising sales
Discovery Takes a Minority Stake in OpenAP
By George Winslow published
It joins Fox, NBCUniversal and ViacomCBS as a minority owner of the advanced advertising company OpenAP
Advanced Advertising Seen as Reshaping New TV Business Model
By Jon Lafayette published
Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers
Ad Insertion Strategies in the Age of Streaming
By Olivier Milet published
Regardless of the approach taken, the most important factor is the consumer experience.
Maximizing Value With Advanced Advertising
By Susan Ashworth last updated
Advanced advertising models unlock new opportunities
Vizio, Verizon Partner on Advanced TV Advertising
By Michael Balderston published
Will collaborate on cross-platform and connected TV advertising solutions
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