Advanced Advertising
Latest about Advanced Advertising

Viaccess-Orca, Ateme Launch ‘Personal Live Channels’ Service
By TVT Staff published
New offering simplifies creation of VOD-to-live and personalized live channels with targeted ads

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenues
By TVT Staff published
New tool allows broadcasters to benchmark results with industry averages

Cadent, Tunnl Partner on Advanced TV Advertising
By George Winslow published
Tunnl's audiences are now available in Cadent Aperture Platform across OTT/CTV, addressable TV, and indexed TV advertising

‘Reaching the Right Person at the Right Time’
By Susan Ashworth published
New advertising solutions prioritize targeting, monetization and viewer engagement

TelevisaUnivision Taps VideoAmp to Better Measure Hispanic Audiences
By George Winslow published
TelevisaUnivision will leverage VideoAmp’s data to power its suite of advanced advertising solutions

The Next TV Currency? It’s Already Here
By Asaf Davidov published
The advertising industry is putting more into measurement than ever before

It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
By Manik Bambha published
If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences
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