Latest about Advanced Advertising
Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV
Survey: Marketers Report Obstacles to Managing Linear and Digital Campaigns
Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers by Yahoo Advertising
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise
TiVo’s Horstman Talks CTV & Advanced Measurement
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said
CTV Advertising Needs Gated Communities, Not More Walled Gardens
The case for a more open approach when it comes to sharing data
Gray TV Deploys Matrix Solutions’ Admiral Media Sales Gateway
Phase one includes sales proposal system for linear TV
Innovid Signs Multi-Year Deal With Fox to Measure Ad Performance
Partnership designed to improve measurement of ad delivery and prioritize analytics to prove the value of converged TV
LATEST ARTICLES
