Latest about Advanced Advertising
TiVo’s Horstman Talks CTV & Advanced Measurement
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said
CTV Advertising Needs Gated Communities, Not More Walled Gardens
The case for a more open approach when it comes to sharing data
Gray TV Deploys Matrix Solutions’ Admiral Media Sales Gateway
Phase one includes sales proposal system for linear TV
Innovid Signs Multi-Year Deal With Fox to Measure Ad Performance
Partnership designed to improve measurement of ad delivery and prioritize analytics to prove the value of converged TV
Viaccess-Orca, Ateme Launch ‘Personal Live Channels’ Service
New offering simplifies creation of VOD-to-live and personalized live channels with targeted ads
Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenues
New tool allows broadcasters to benchmark results with industry averages
Charter's Spectrum Reach Adds Streaming to Ad Portal's DIY Capabilities
Update integrates streaming TV advertising into Ad Portal
Cadent, Tunnl Partner on Advanced TV Advertising
Tunnl's audiences are now available in Cadent Aperture Platform across OTT/CTV, addressable TV, and indexed TV advertising
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