Latest about Advanced Advertising
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
True Convergence: How Best Practices Translate from Digital to CTV and Linear
OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format
Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV
Survey: Marketers Report Obstacles to Managing Linear and Digital Campaigns
Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers by Yahoo Advertising
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise
TiVo’s Horstman Talks CTV & Advanced Measurement
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said
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