Advanced Advertising

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digital tunnel
VideoAmp Launches VXP Cross-Platform Planning Solution

By George Winslow Published

Disney, Fox and Omnicom are backing the new cross-platform planning solution that leverages publisher first-party data

Streaming
personalized ads
AI: Enabling a New Era of Personalized Advertising for CTVs

By James Varndell Published

Opinion Tailoring spots to viewers helps ads resonate more deeply

Opinion
Max key art
Warner Bros. Discovery Introduces Shop With Max and Moments

By George Winslow Published

Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming

Advertising
DirecTV
DirecTV Advertising Unveils New Slate of Ad Capabilities

By George Winslow Published

The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO

Broadcast
Jon Steinlauf, chief U.S. ad sales officer, Warner Bros. Discovery, on stage at the WBD upfronts.
WBD Unveils Advanced Advertising Features for Max

By George Winslow Published

New shoppable, contextual, interactive and video ad formats will be available on the streaming service in Q4 2024

Streaming
money
How Local Ad Sellers Can Meet Shifting Advertiser Demand

By Ben Tatta Published

OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV

OPINION
Imagine
Imagine Communications Acquires Marketron REV Sales Platform for TV Broadcast

By Tom Butts Published

Company expands advanced advertising platform to encompass broadcast sales and order management

Mergers & Acquisitions
Whip
PBS Distribution Adds Whip Media's FASTrack for Ad Data Analysis

By Tom Butts Published

Whip Media's FAST & AVOD SaaS solutions include extensive streaming performance tracking

Platform
Stock
The Changes Coming to the Digital Video Landscape in 2024

By Jason Fairchild Published

OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising

OPINION
DirecTV
True Convergence: How Best Practices Translate from Digital to CTV and Linear

By Rose McGovern Published

OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format

OPINION
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