Advanced Advertising
Latest about Advanced Advertising

The Changes Coming to the Digital Video Landscape in 2024
By Jason Fairchild published
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising

True Convergence: How Best Practices Translate from Digital to CTV and Linear
By Rose McGovern published
OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format

Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
By George Winslow published
Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV

How Will ATSC 3.0 Transform TV Advertising?
By James Careless published
More data + IP = Better ROI

Survey: Marketers Report Obstacles to Managing Linear and Digital Campaigns
By George Winslow published
Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers by Yahoo Advertising

The Power of Advanced TV Advertising: Addressability or Reach Extension?
By Will Offeman published
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise

TiVo’s Horstman Talks CTV & Advanced Measurement
By George Winslow last updated
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said
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