Latest about Advanced Advertising
WBD Unveils Advanced Advertising Features for Max
New shoppable, contextual, interactive and video ad formats will be available on the streaming service in Q4 2024
How Local Ad Sellers Can Meet Shifting Advertiser Demand
OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV
Imagine Communications Acquires Marketron REV Sales Platform for TV Broadcast
Company expands advanced advertising platform to encompass broadcast sales and order management
PBS Distribution Adds Whip Media's FASTrack for Ad Data Analysis
Whip Media's FAST & AVOD SaaS solutions include extensive streaming performance tracking
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
True Convergence: How Best Practices Translate from Digital to CTV and Linear
OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format
Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV
