Advanced Advertising

Latest about Advanced Advertising

Charter
Charter's Spectrum Reach Adds Streaming to Ad Portal's DIY Capabilities

By Tom Butts Published

Update integrates streaming TV advertising into Ad Portal

Streaming
Cadent
Cadent, Tunnl Partner on Advanced TV Advertising

By George Winslow Published

Tunnl's audiences are now available in Cadent Aperture Platform across OTT/CTV, addressable TV, and indexed TV advertising

Partnerships
Advertising
‘Reaching the Right Person at the Right Time’

By Susan Ashworth Published

New advertising solutions prioritize targeting, monetization and viewer engagement

Business
TelevisaUnivision
TelevisaUnivision Taps VideoAmp to Better Measure Hispanic Audiences

By George Winslow Published

TelevisaUnivision will leverage VideoAmp’s data to power its suite of advanced advertising solutions

Business
Roku
The Next TV Currency? It’s Already Here

By Asaf Davidov Published

The advertising industry is putting more into measurement than ever before

Opinion
OTT
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why

By Manik Bambha Published

If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences

Opinion
Matrix Solutions
Matrix Signs Up Gray, Graham, Hearst and CoxReps for its Admiral Media Sales Gateway Platform

By TVT Staff Published

'Admiral' will provide the infrastructure and workflows to automate converged advertising sales

Partnerships
money
Discovery Takes a Minority Stake in OpenAP

By George Winslow Published

It joins Fox, NBCUniversal and ViacomCBS as a minority owner of the advanced advertising company OpenAP

Business
Getty Images
Advanced Advertising Seen as Reshaping New TV Business Model

By Jon Lafayette Published

Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers

Business
money
Ad Insertion Strategies in the Age of Streaming

By Olivier Milet Published

Regardless of the approach taken, the most important factor is the consumer experience.

Opinion
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