Latest about Advanced Advertising

DirecTV

DirecTV Advertising Unveils New Slate of Ad Capabilities

By George Winslow published

The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO

Products
Jon Steinlauf, chief U.S. ad sales officer, Warner Bros. Discovery, on stage at the WBD upfronts.

WBD Unveils Advanced Advertising Features for Max

By George Winslow published

New shoppable, contextual, interactive and video ad formats will be available on the streaming service in Q4 2024

Streaming
money

How Local Ad Sellers Can Meet Shifting Advertiser Demand

By Ben Tatta published

OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV

OPINION
Imagine

Imagine Communications Acquires Marketron REV Sales Platform for TV Broadcast

By Tom Butts published

Company expands advanced advertising platform to encompass broadcast sales and order management

Products
Whip

PBS Distribution Adds Whip Media's FASTrack for Ad Data Analysis

By Tom Butts published

Whip Media's FAST & AVOD SaaS solutions include extensive streaming performance tracking

Stock

The Changes Coming to the Digital Video Landscape in 2024

By Jason Fairchild published

OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising

OPINION
DirecTV

True Convergence: How Best Practices Translate from Digital to CTV and Linear

By Rose McGovern published

OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format

OPINION
Yahoo

Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns

By George Winslow published

Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV

Products
Pixabay

How Will ATSC 3.0 Transform TV Advertising?

By James Careless published

More data + IP = Better ROI

NextGen TV
Stock

Survey: Marketers Report Obstacles to Managing Linear and Digital Campaigns

By George Winslow published

Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers by Yahoo Advertising

Research
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