Advanced Advertising
Latest about Advanced Advertising

The Power of Advanced TV Advertising: Addressability or Reach Extension?
By Will Offeman published
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise

TiVo’s Horstman Talks CTV & Advanced Measurement
By George Winslow last updated
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said

CTV Advertising Needs Gated Communities, Not More Walled Gardens
By Serge Matta published
The case for a more open approach when it comes to sharing data

Viaccess-Orca, Ateme Launch ‘Personal Live Channels’ Service
By TVT Staff published
New offering simplifies creation of VOD-to-live and personalized live channels with targeted ads

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenues
By TVT Staff published
New tool allows broadcasters to benchmark results with industry averages
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.
Thank you for signing up to TV Tech. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.