Latest about Advanced Advertising
OPINION The 2026 tournament is shaping up to be a major test of the modern streaming experience
The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness
PRODUCT Programmatic expansion brings ad innovation directly to advertisers at scale
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
PRODUCT New services platform transitions Operative's AOS architecture into modular, foundational services to better support AI-driven capabilities for enterprise media
At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households
