Latest about Advanced Advertising
Operative Announces New AOS Services Platform for Media Monetization
PRODUCT New services platform transitions Operative's AOS architecture into modular, foundational services to better support AI-driven capabilities for enterprise media
Roku Launches Open Ads API to Boost CTV Campaign Integration
At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon
Roku Now Incorporated into FreeWheel’s Streaming Hub
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said
Roku, Amazon Team Up to Dominate CTV Ad Market
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery
Samsung Ads Launches Optimal Reach for Linear, AVOD
Upcoming features to come later this year will provide insights around conquesting and frequency management
VideoAmp Launches VXP Cross-Platform Planning Solution
Disney, Fox and Omnicom are backing the new cross-platform planning solution that leverages publisher first-party data
AI: Enabling a New Era of Personalized Advertising for CTVs
Opinion Tailoring spots to viewers helps ads resonate more deeply
