Latest about Advanced Advertising
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery
Samsung Ads Launches Optimal Reach for Linear, AVOD
Upcoming features to come later this year will provide insights around conquesting and frequency management
VideoAmp Launches VXP Cross-Platform Planning Solution
Disney, Fox and Omnicom are backing the new cross-platform planning solution that leverages publisher first-party data
AI: Enabling a New Era of Personalized Advertising for CTVs
Opinion Tailoring spots to viewers helps ads resonate more deeply
Warner Bros. Discovery Introduces Shop With Max and Moments
Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming
DirecTV Advertising Unveils New Slate of Ad Capabilities
The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO
WBD Unveils Advanced Advertising Features for Max
New shoppable, contextual, interactive and video ad formats will be available on the streaming service in Q4 2024
How Local Ad Sellers Can Meet Shifting Advertiser Demand
OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV
