Advanced Advertising
Latest about Advanced Advertising

AI: Enabling a New Era of Personalized Advertising for CTVs
By James Varndell published
Opinion Tailoring spots to viewers helps ads resonate more deeply

Warner Bros. Discovery Introduces Shop With Max and Moments
By George Winslow published
Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming

DirecTV Advertising Unveils New Slate of Ad Capabilities
By George Winslow published
The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO

WBD Unveils Advanced Advertising Features for Max
By George Winslow published
New shoppable, contextual, interactive and video ad formats will be available on the streaming service in Q4 2024

How Local Ad Sellers Can Meet Shifting Advertiser Demand
By Ben Tatta published
OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV

Imagine Communications Acquires Marketron REV Sales Platform for TV Broadcast
By Tom Butts published
Company expands advanced advertising platform to encompass broadcast sales and order management

The Changes Coming to the Digital Video Landscape in 2024
By Jason Fairchild published
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
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