Addressable Advertising

Using a new standard, the company showed less than one second of latency for the ad

Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities

Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data

The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers

The implementation is designed to improve addressability and the consumer ad experience in a privacy sensitive manner

Three modernized solutions increase speed to market, reduce operational complexity and create turnkey solutions

The new self-service addressable features will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns

The new solution will further simplify dynamic linear addressable ad insertion

The solution brings addressable live ads to OTT while delivering a TV-like viewing experience