Addressable Advertising Yospace Shows Sub-5 Second Cumulative Latency For Addressable Ad Insertion At IBC2025 Using a new standard, the company showed less than one second of latency for the ad DirecTV Acquires Majority Ownership in INVIDI Technologies Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities Dynata Partners with Comcast Advertising to Strengthen Media Measurement Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data Latest about Addressable Advertising Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee. Verance Announces Support for Project OAR By Phil Kurz published 7 August 19 The project aims to enable dynamic advertising on connected TVs and other devices. NextGen TV Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising. Business Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard. 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Comcast Advertising Unveils Programmatic Solution for Linear TV2Avid Releases Pro Tools 2025.103Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns4WWTV Completes IP Studio Upgrade 5IAB Tech Lab Expands Global Privacy Frameworks With GPP Updates and DDRF V2 Release
Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee.
Verance Announces Support for Project OAR By Phil Kurz published 7 August 19 The project aims to enable dynamic advertising on connected TVs and other devices.
Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising.
Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard.
