Addressable Advertising

Latest about Addressable Advertising

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Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed

By Phil Kurz Published

Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling

Trends
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Project OAR Created to Establish Addressable Ad Standard

By Michael Balderston Published

Top media and technology companies agree to collaborate on standard.

Standards
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Verance Announces Support for Project OAR

By Phil Kurz Published

The project aims to enable dynamic advertising on connected TVs and other devices.

Standards
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Fox Joining Project OAR for Addressable TV Advertising

By Michael Balderston Published

OAR has also announced the formation of an Agency Advisory Committee.

Business
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Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs

By Michael Balderston Published

Acquired Sorenson Media to help push addressable advertising.

Business
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