Addressable Advertising

Latest about Addressable Advertising

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Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue

By Phil Kurz Published

The platform will help broadcasters and others combat the erosion of ad revenue to digital

Streaming
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Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed

By Phil Kurz Published

Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling

Trends
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Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs

By Michael Balderston Published

Acquired Sorenson Media to help push addressable advertising.

Business
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Project OAR Created to Establish Addressable Ad Standard

By Michael Balderston Published

Top media and technology companies agree to collaborate on standard.

Standards
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Fox Joining Project OAR for Addressable TV Advertising

By Michael Balderston Published

OAR has also announced the formation of an Agency Advisory Committee.

Business
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Verance Announces Support for Project OAR

By Phil Kurz Published

The project aims to enable dynamic advertising on connected TVs and other devices.

Standards
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