Addressable Advertising Dynata Partners with Comcast Advertising to Strengthen Media Measurement Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data DirecTV Advertising Taps 605 to Improve Ad Measurement The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers WBD Adopts Unified ID 2.0 Solution for Max and discovery+ The implementation is designed to improve addressability and the consumer ad experience in a privacy sensitive manner Latest about Addressable Advertising Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising. Business Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard. 123Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Enhancements Made to Key 5G Convergence Standards 2FCC Unveils Agenda for May Open Meeting3Comcast Makes $1M Commitment to Military-Serving Nonprofits4Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV5Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses
Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising.
Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard.