Addressable Advertising FreeWheel, AMC Networks Launch New Linear Addressable Ad Capabilities The new self-service addressable features will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns WideOrbit Launches Automated Addressable Ad Replacement for Live-Streamed Broadcast TV Content Latest release of WO Traffic helps local TV stations monetize streaming via OTT/CTV and NextGen TV Comcast Technology Solutions Debuts New Addressable Ad Tech Solution The new solution will further simplify dynamic linear addressable ad insertion Grid List Latest about Addressable Advertising ViacomCBS, Dish Send Out Addressable Ads on National Broadcast By Michael Balderston published 14 January 21 Used Adcuratio signaling technology for the delivery of the ads Cable Ops Release Addressable Ads Playbook By Michael Balderston published 14 September 20 Playbook provides insights on how to enable and utilize addressable TV campaigns Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue By Phil Kurz published 12 August 20 The platform will help broadcasters and others combat the erosion of ad revenue to digital Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed By Phil Kurz published 8 August 20 Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee. Verance Announces Support for Project OAR By Phil Kurz published 7 August 19 The project aims to enable dynamic advertising on connected TVs and other devices. Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising. Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Rohde & Schwarz to Tout Sustainability at 2023 NAB Show2Standard General, CMG Blast FCC for Delays in Approving Tegna Deal3FCC Seeks Comment on Rules to Implement Low Power Protection Act4Studios, Unions Announce Expiration of COVID-19 Restrictions5Riedel Expands Americas Sales Team
ViacomCBS, Dish Send Out Addressable Ads on National Broadcast By Michael Balderston published 14 January 21 Used Adcuratio signaling technology for the delivery of the ads
Cable Ops Release Addressable Ads Playbook By Michael Balderston published 14 September 20 Playbook provides insights on how to enable and utilize addressable TV campaigns
Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue By Phil Kurz published 12 August 20 The platform will help broadcasters and others combat the erosion of ad revenue to digital
Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed By Phil Kurz published 8 August 20 Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling
Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee.
Verance Announces Support for Project OAR By Phil Kurz published 7 August 19 The project aims to enable dynamic advertising on connected TVs and other devices.
Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising.
Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard.
