Addressable Advertising

Latest about Addressable Advertising

Comcast Technology Solutions
Comcast Technology Solutions Debuts New Addressable Ad Tech Solution

By George Winslow Published

The new solution will further simplify dynamic linear addressable ad insertion

Business
Irdeto
Irdeto Unveils Server Side Ad Insertion To Deliver Targeted, Personalized Ads

By Phil Kurz Published

The solution brings addressable live ads to OTT while delivering a TV-like viewing experience

Business
ViacomCBS
CBS to Offer Addressable Ads on Broadcast TV

By Michael Balderston Published

Will roll out in second half of 2021

Business
LTN Global LTN Target
LTN Global Releases LTN Target Signaling System for Addressable Ads

By Michael Balderston Published

LTN Target designed for delivering ad decisioning and ad signaling system integration

Streaming
addressable TV advertising
Addressable Advertising a Top Priority for Many Brands, Agencies in 2021

By Michael Balderston Published

Study confirmed that addressable will continue to grow in adoption, implementation and scale

Business
Roku
Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV

By Michael Balderston Published

Will “deliver the benefits of streaming TV advertising to traditional TV”

Business
Charter Communications
NBCU Adds Charter to Addressable Ad Footprint

By Jon Lafayette Published

Targeted campaigns can reach 45 million households

Business
Univision
Univision Joins Project OAR for Addressable Advertising Development

By Michael Balderston Published

Univision will be on the committee focusing on standard creation

Standards
streaming
ViacomCBS, Dish Send Out Addressable Ads on National Broadcast

By Michael Balderston Published

Used Adcuratio signaling technology for the delivery of the ads

Business
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Cable Ops Release Addressable Ads Playbook

By Michael Balderston Published

Playbook provides insights on how to enable and utilize addressable TV campaigns

Business
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