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Ad Sales

Nexstar
Nexstar Media Names Michael Strober Chief Revenue Office Strober will lead the transformation of Nexstar’s sales strategy and work to boost revenues
REV
Marketron Adds New Features to Marketron REV Platform Real-time avails and automated priority rate card functions have been added to the Marketron REV Platform
Oscars
Disney Sells Out Oscars Ad Inventory The sponsors for the sold-out 94 Oscars telecast span 14 categories

Latest about Ad Sales

Debra OConnell

ABC Owned TV Stations Embrace Impressions-based TV Ad Sales

By George Winslow published 1 June 21

The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis

Fox Operative

Fox Ad Sales Move to Operative Cloud Platform

By Michael Balderston published 18 March 21

Fox is first multi-media organization to move linear sales to a single cloud system

Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published 28 October 19

New measurement metric designed to provide advertisers number of viewers across all platforms.

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