Ad Sales Nexstar Media Names Michael Strober Chief Revenue Office Strober will lead the transformation of Nexstar’s sales strategy and work to boost revenues Marketron Adds New Features to Marketron REV Platform Real-time avails and automated priority rate card functions have been added to the Marketron REV Platform Disney Sells Out Oscars Ad Inventory The sponsors for the sold-out 94 Oscars telecast span 14 categories Grid List Latest about Ad Sales ABC Owned TV Stations Embrace Impressions-based TV Ad Sales By George Winslow published 1 June 21 The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis Fox Ad Sales Move to Operative Cloud Platform By Michael Balderston published 18 March 21 Fox is first multi-media organization to move linear sales to a single cloud system Nexstar Switches from TV Ratings to Impressions for Ad Sales By Michael Balderston published 28 October 19 New measurement metric designed to provide advertisers number of viewers across all platforms. The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1LG: Enhanced Ads Boost Purchases2No Laughing Matter: Comedy Is the Most Pirated Genre3Media First Launches ONNJ Streaming Channel4FCC Unveils Agenda for Media Ownership Diversity Symposium5Matthews Studio Equipment Unveils Gatorbuddy
ABC Owned TV Stations Embrace Impressions-based TV Ad Sales By George Winslow published 1 June 21 The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis
Fox Ad Sales Move to Operative Cloud Platform By Michael Balderston published 18 March 21 Fox is first multi-media organization to move linear sales to a single cloud system
Nexstar Switches from TV Ratings to Impressions for Ad Sales By Michael Balderston published 28 October 19 New measurement metric designed to provide advertisers number of viewers across all platforms.
