HPA Panel Examines Road to ATSC 3.0 and Repack

PALM DESERT, CALIF.—Broadcasters at this week’s HPA Tech Retreat discussed two timely television technical topics: the introduction of the ATSC 3.0 DTV transmission standard and the on-going TV spectrum repack initiative.

The “Broadcasters Panel” included Dave Siegler, vice president of technical operations for the Cox Media Group; Del Parks, senior vice president and chief technology officer for the Sinclair Broadcast Group; Skip Pizzi, vice president of technology education and outreach at the NAB; and Fox Network’s Rich Friedel, who also chairs the Advanced Television Systems Committee’s board of directors.

Matthew Goldman, Ericsson senior vice president of technology at Ericsson and SMPTE president, moderated the Wednesday afternoon session and kicked off the discussion by asking the group to talk about the current status of ATSC 3.0.

“The good news is that the standard has been released and the government has allowed us, on a voluntary basis, to broadcast [ATSC 3.0],” said Friedel. “Things are very exciting in ‘ATSC land.’ It’s really real and you’re going to see it on the air.”


Goldman also quizzed the group about what they considered to be the single best feature of the new standard and if its implementation was related to the on-going TV spectrum repacking operation.

“There are so many features associated with ATSC 3.0, so it’s hard to pick out just one,” said Pizzi. “But in the early term I would say greater transmission efficiency combined with more robustness. It’s going to allow broadcasters to do more in the same amount of spectrum and at the same time provide higher quality.”

“I would say it’s the marriage of broadband and over-the-air broadcasting,” said Friedel. “Consumers will be able to get an internet type of experience combined with television.”

[HPA Tech Retreat Plays to Sold-Out Crowd]

As for the tie-in between ATSC 3.0 and the repack, the panel agreed that while there was no direct connection, the timing of events was such that they could be coordinated in such a way as to provide introduction of 3.0 signals in a market as the channel changing is taking place.

“They’re not really related,” said Siegler. “But the coincidence of the timing is a good opportunity for broadcasters to make changes, including addition of 3.0,” noting that coordination and cooperation between broadcasters would be important elements in making both transitions happen. “It’s really an aggressive plan, but you have to start somewhere.”


Parks acknowledged the challenges in store for broadcasters in achieving the joint goal of shifting channels and rolling out ATSC 3.0, but observed that there has been a long-standing spirit of technical cooperation among broadcasters, even those who are business competitors.

“The engineering departments in broadcasting have had a traditional role in cooperation,” he said. “Many of us are on the same towers and sometimes there are opportunities to use common antennas.”

He added that as the repack and its relatively short deadline for completion was occupying a lot of engineering time and vendor resources at stations and within station groups, it may be challenging to make the move to ATSC 3.0 at the same time.

“There are a lot of engineering ramifications to the repack,” said Parks. “Sinclair has some 95 stations to repack and this is a really significant effort on-going with the introduction of ATSC 3.0 at the same time. A lot of resources within our group are being expended to run both projects at the same time.

“It is very tricky. The government is taking spectrum away and has sold it, so we’re being repacked in a smaller amount of spectrum and at the same time we’re talking about how to deploy 3.0. The most popular approach put forward is to use channel sharing on one or two ATSC 1.0 sticks. So broadcasters have to cooperate or there will be no service.”

Goldman then asked the panel to comment on new services that ATSC 3.0 would enable for the consumer.

“I’m most excited about interactivity that comes with the broadband connection,” said Siegler. “This allows so much to be done.”

[Redefining Television]

“ATSC 3.0 is based on OFDM, rather than VSB and the associated fragility which 1.0 is based on,” said Parks. “With 3.0 and OFDM, you now have this ability for reception in a car while it’s while traveling at 70, 80, 90 miles-per-hour,” said Parks. The vehicle now is really a big computer and you need to have some way to get broadband to it,” noting ATSC 3.0 would be a big enabler in this regard due to its IP nature.”

“ATSC 3.0 is the first and, so far, the only IP-based TV transmission standard,” said Pizzi. “This could become a real advantage at the end of the day once the transition takes place.”

For a comprehensive list of TV Technology’s ATSC 3.0 coverage, see our ATSC3 silo.

For more information on the repack, visit TV Technology's repack silo.