CentralCast Deploys Harmonic to Deliver Improved Efficiencies for Public Media Stations

Harmonic
(Image credit: Harmonic)

SAN JOSE, Calif.Harmonic has announced that CentralCast, the centralized master control facility for U.S. public media, is using Harmonic to provide improved media processing and video delivery efficiencies for more than 170 public media channels.

As part of the deployment, CentralCast is leveraging Harmonic's XOS Advanced Media Processor to broadcast content to more than half of U.S. public media viewership with exceptional video quality, reliability and efficiency, while minimizing its system footprint and lowering operational costs.

"We support a rapidly growing number of PBS stations. Partnering with Harmonic gives us a solid media processing foundation for easy scaling to meet the evolving needs of member stations," said Steve White, chief technology officer at CentralCast. "The unique design of the XOS media processor features a higher channel density than our previous encoding platform, lowering our operational costs while maintaining the pristine video quality our member stations expect."

Harmonic's XOS media processor unifies all media processing and distribution functions for CentralCast to deliver 176 transport streams. The XOS media processor's cloud-native software streamlines equipment needs, reducing power and cooling expenses. By lowering per-channel bitrate, the XOS processor allows stations to fit additional services into the fixed ATSC bandwidth without compromising video quality, Harmonic reported.

To meet CentralCast's unique audio requirements, Harmonic provides support for automatic switching between embedded 5.1 and 2.0 audio sources, ensuring a seamless audio experience for viewers.

In addition, Harmonic provided CentralCast with a comprehensive range of professional services, including system configuration and testing, speeding up the deployment and bringing efficiencies to public media stations faster.

"We're proud to support CentralCast in advancing its shared master control model and helping public broadcasters preserve local control of their brand, identity, scheduling and long-term business strategy," said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. "With the XOS media processor, CentralCast can deliver more channels and services using less hardware, energy and space — a model that embodies the future of efficient, software-defined broadcast operations."

Harmonic will showcase the XOS media processor at the 2026 NAB Show, April 19-22, in Las Vegas in stand W2831. To schedule a meeting with Harmonic, visit www.harmonicinc.com/video-streaming/events/nab.

More information about Harmonic and the company's solutions is available at www.harmonicinc.com.

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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.