Thomson Grass Valley has purchased the video division of ParkerVision. Purchase price was $14 million. ParkerVision products will now be marketed as a sub-brand of Grass Valley, e.g. the Grass Valley Cameraman.
Thomson will integrate ParkerVision products with the Grass Valley digital news production workflow to provide tight linkage between news production systems and news control rooms.
The acquisition reflects Thomson's strategy to expand its core broadcast business as well as to move into adjacent video markets, said Thomson Broadcast & Multimedia Solutions president Marc Valentin.
The integration of ParkerVision technologies into Thomson's broadcast line capitalizes on broadcasters' increasing demand for production and automation, he added.
Both companies will exhibit in their respective booths at NAB, but visitors may see some examples of integration plans on display.