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Mexico’s Televisa tracks ads with Civolution technology

Mexican broadcaster Televisa is using specialized software from Civolution, a provider of technology and services for identifying, managing and monetizing media content, to provide broadcast advertising verification services.

Spanish systems integrator Tedial, which provides the technology for management of all Televisa’s media content, has integrated Civolution’s Teletrax broadcast monitoring system and watermarking technology into Televisa’s broadcast process management system known as Ficus. As part of the production process, Ficus automatically watermarks advertising content ensuring that all selected media assets are protected, before sending the video to the content management system for distribution and broadcast. Ficus logs the location and duration of each watermark and also generates low-resolution copies of the content.

Tedial’s LegalCopy module, using data from the Teletrax broadcast monitoring reporting system, retrieves the broadcast as-run log from the playout automation system and compares the results with the Windows Media copy of each channel’s output. Teletrax detectors check for the watermarks and create a certified playout list and identify media that has been cut during playout or broadcast at the incorrect time.

Others using Civiolution technology include Associated Press, Thomson-Reuters, ABC Television Network, CBS Television, Disney-ABC Domestic Television, Eurovision, Fox Broadcasting Company, The NBC Agency, and NBC Universal Domestic Television.