SEOUL—Six years after introducing its rollable OLED TV technology, LG has finally made it available to the public with the company announcing that its LG Signature OLED R (model RX) rollable TV is now available exclusively in South Korea for $87K.
“Not just an exceptional feat of engineering and user-centric design, this TV is a work of art that will enhance any space and complement any lifestyle,” LG boasts in its press release.
The LG Signature OLED R features a 65-inch flexible OLED display that uses self-lighting pixel technology and individual dimming control for its picture quality. Each TV also has brushed aluminum casing and a modern wool speaker cover by Denmark’s Kvadrat. The TV has three different viewing formats: Full View, Line Vie and Zero View.
“This is a true luxury product that reimagines what television can be, this unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in the premium TV market,” said Park Hyoung-sei, president of LG Home Entertainment Company.
LG is currently selling the LG Signature OLED R in only seven consumer electronic stores in South Korea. The price tag for the rollable TV is $87,000.
