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Bangkok shopping centers implement digital display advertising network

1-2-1VIEW powers the escalator-based sign in the Bangkok shopping center.

The Matching Group Thailand is implementing a digital display advertising network for Siam Discovery Centre and Siam Centre shopping malls in Bangkok.

The network, powered by software provided by Hong Kong-based 1-2-1VIEW and slated for launch next month, will allow Matching to remotely schedule, dynamically distribute and accurately track digital media on its networked electronic displays across the two sites, which will be connected through an optical fiber link.

The IP-based system includes targeting capabilities to give operators control over which ad will play on which screen, at which date and time, to pinpoint audiences and track campaign results. Scheduled content will include broadcast-quality live video, live voting, and real-time messaging, as well as pre-encoded video and animated graphics.

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