AWS Launches Generative AI Innovation Center

Laurent T / Shutterstock
(Image credit: Laurent T / Shutterstock)

SEATTLE—Amazon Web Services has announced the creation of the AWS Generative AI Innovation Center and its intention to invest $100 million in the new program, which is designed to help customers successfully build and deploy generative artificial intelligence (AI) solutions. 

AWS said the project, which will connect AWS AI and machine learning (ML) experts with customers around the globe, builds on more than 25 years of deep investment in developing AI technologies for customers and is just one part of AWS’s overall generative AI strategy. 

“Amazon has more than 25 years of AI experience, and more than 100,000 customers have used AWS AI and ML services to address some of their biggest opportunities and challenges. Now, customers around the globe are hungry for guidance about how to get started quickly and securely with generative AI,” said Matt Garman, senior vice president of Sales, Marketing, and Global Services at AWS. “The Generative AI Innovation Center is part of our goal to help every organization leverage AI by providing flexible and cost-effective generative AI services for the enterprise, alongside our team of generative AI experts to take advantage of all this new technology has to offer. Together with our global community of partners, we’re working with business leaders across every industry to help them maximize the impact of generative AI in their organizations, creating value for their customers, employees, and bottom line.”

As part of the effort, the AWS Generative AI Innovation Center team of strategists, data scientists, engineers, and solutions architects will work step-by-step with customers to build bespoke solutions that harness the power of generative AI. 

AWS also said that the effort will include no cost workshops, engagements, and training designed to help customers develop the use cases that will create the greatest value for their businesses, based on best practices and industry expertise. 

Customers will work closely with generative AI experts from AWS and the AWS Partner Network to select the right models, define paths to navigate technical or business challenges, develop proofs of concepts, and make plans for launching solutions at scale. 

In addition, the Generative AI Innovation Center team will provide guidance on best practices for applying generative AI responsibly and optimizing machine learning operations. 

This will include strategy, tools, and assistance that will help customers use AWS generative AI services, including Amazon CodeWhisperer, an AI-powered coding companion, and Amazon Bedrock, a fully managed service that makes foundational models (FMs) from AI21 Labs, Anthropic, and Stability AI, along with Amazon’s own family of FMs, Amazon Titan, accessible via an API. 

Users can also train and run their models using high-performance infrastructure, including AWS Inferentia-powered Amazon EC2 Inf1 Instances, AWS Trainium-powered Amazon EC2 Trn1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. 

Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models, Technology Innovation Institute’s Falcon 40B, and Hugging Face's BLOOM.

More information is available at https://aws.amazon.com/generative-ai/

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.