Latest about AWS
AWS Elemental To Showcase New Capabilities for AI, Personalization and Monetization at IBC2026
New services include AWS Elemental MediaPackage Dynamic Multiview, AWS Elemental Inference Contextual Metadata and more
Winning the Fight Against Churn
Content Personalization In the battle for hyperpersonalization, data quality can often be the deciding factor
Moment of Truth in Sports Streaming Sparks Scramble for Better Solutions
Despite all the extra features thrown at viewers, live sports viewing is predominantly experienced through legacy TV outlets
Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech
new AI-driven advertising tools built with AWS will further unify the buying experience across linear and digital,
Amazon MGM Studios, AWS Launch GenAI Creators’ Fund
Fund, which provides access to funding and professional-grade AI tools for filmmaking, also announced three green-lit projects
Is This the Year for Agentic AI’s Breakout in Broadcast?
WORKFLOWS While GenAI reacts to prompts or triggers to create content, agentic AI is intended to autonomously establish and control a function or situation
Analysts: ‘Hollywood’s Vertical Video Strategy Is Dead Wrong’
While the entertainment industry embraces vertical video, LightShed Partners analysts are raising questions about their strategies and execution
AWS Demos AI Tools to Deliver Vertical Video
AWS Elemental Inference service is one example of how its technologies help companies rapidly embrace new consumer habits
