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Avid Rolls Out 3D Workflow Capabilities

(March 2, 2009) TEWKSBURY,MASS.: Avid Technology today said it has developed native support for the Sony XDCAM format, as well as adding 3D capabilities to its various editing software packages. The new versions of Media Composer, Symphony and NewsCutter are said to have more efficient HD audio and video functions, offline enhancements and other new features.

Composer and Symphony now sport native support for Sony XDCAM, allowing all of its flavors to be edited directly from the media. Both also now fully support stereoscopic 3D editing, according to Avid, eliminating the “costly conforms previously required to screen 3D material.” The upgrades also eliminate the need for dongle keys, but rather licensed by a system activation key.

Avid (NASDAQ: AVID) shares enjoyed a brief surge in early trading to rise about $10, but fell to around $9.60 mid-day on a marketwide downturn. The company reported total revenues of $206.7 million for the quarter ending Dec. 31, down from $258.5 million one year earlier. Net loss for the period was nearly $32 million, compared to net income of nearly $3.9 million in 4Q07.