TV Tech: What do you anticipate will be the most significant technology trends at the 2026 NAB Show?
Scott Kewley: We’re seeing a clear shift toward open, software-based infrastructure. Broadcasters are prioritizing vendor-agnostic technologies like TAMS and MXL because they finally enable them to modernize workflows without being locked into proprietary systems. These frameworks give teams the one thing they need most: the flexibility to do more with less.
Another important trend is the rise in sophisticated SCTE-based monetization. As output scales—especially for live—broadcasters want more granular ways to insert and manipulate SCTE 35 and SCTE 224 markers downstream of playout. The goal is simple: unlock new revenue opportunities with minimal compute and maximum agility.
TVT: What will be your most important product news?
SK: At NAB Show, we’re showing the most ambitious evolution of tx darwin yet. It now moves beyond its roots in switching and SCTE 35 manipulation to become a modular live media processing framework deployable across production, contribution, and delivery. First, tx darwin now natively supports both MXL and TAMS, enabling time-addressable access to content and efficient cloud-scale storage workflows.
Second, a new uncompressed processing suite brings resolution scaling, deinterlacing, HDR–SDR conversion, and HTML5 graphics keying—letting broadcasters conform and enrich content without leaving the platform.
Finally, for distribution, tx darwin takes on satellite replacement with high-performance SRT transport, SCTE 224, ESAM support and at-scale affiliate delivery. And our consumer multiview tools enable broadcasters to build branded, multi-feed fan experiences—especially valuable for live sports.
TVT: How is your new product different from what’s available on the market?
SK: tx darwin is different because it processes as much as possible within the industry-standard transport stream domain, meaning lower cloud compute, lower data costs and far more predictable performance.
Because it runs on standard cloud instances or on-prem servers, broadcasters can scale up or down instantly without relying on specialist hardware. And its ability to deliver visibly seamless switching between non-coherent transport streams is unmatched, enabling powerful MCR-grade workflows in the cloud.
The result is a single platform that empowers media companies to adapt, conform, monitor, protect, and transform high-value live content at scale, while maximizing monetization through sophisticated SCTE 35 manipulation.
TVT: What is it about NAB Show that brings you back every year?
SK: Major media projects only succeed when vendors and customers work closely together, and NAB Show is a great place for that collaboration to happen. It brings the whole ecosystem into one space, accelerating problem-solving and sparking ideas that carry far beyond Vegas. The U.S. is a key and rapidly growing market for us, with an expanding team on the ground and a strong base of customers who rely on our technology every day. Every year, the conversations we have at NAB Show directly translate into better outcomes for the broadcasters with whom we work.
