Skip to main content

Telegent, Arima step toward convergence with integration of mobile TV, SMS

Taiwanese handset manufacturer Arima Communications has integrated Telegent Systems’ analog mobile TV technology in its free-to-air TV handset, allowing customers to send and receive SMS messages while watching free-to-air TV. Arima’s SMS-TV automatically scales the TV window to accommodate SMS messages and supports different input methods such as T9 predictive text technology as well as multiple languages.

A 2008 Parks Associates survey revealed that 25 percent of 18-24-year-old consumers want to chat while watching TV. “Text messaging is one of the top five most appealing features on a handset,” said John Barrett, Parks Associates director of research. “Integrating SMS with mobile TV enables a TV viewing experience that young consumers are already very familiar with.”

For fans of participation TV programs, SMS-TV is an easy a way to take the interactive experience mobile. For operators, Arima’s SMS-TV opens the door for generating incremental data traffic revenue.

"Free-to-air handsets are extremely popular with consumers in our core markets,” said Arima senior VP Stephen Hung. "If a consumer is watching soccer and can send an SMS to a friend about the game, this interactive action can drive revenue for the operator and increases the value of the free-to-air TV feature."

SMS-TV will be available this summer in Telegent's Asian free-to-air analog mobile TV market.