SeaChange Unveils Entry-Level VOD/Ad Solutions for Small Systems

SeaChange International is introducing products to help small cable and telco/IPTV system operators move quickly to on-demand and multichannel services.

The new VOD Now and Spot Now solutions are aimed at operators with less than 20,000 subscribers and startup advertising operations.

“We’ve ensured that operators of any size can move very quickly to break churn, attract new subscribers and establish revenue streams with VOD and advertising,” said Yvette Kanouff, SeaChange chief strategy officer. “Our entry-level solutions enable customers at this end of the market to make a modest investment to kick off, but leave plenty of room for growth in content, channels and advanced services. They like that they’re getting their own edition of the most powerful VOD and advertising brands like Axiom software, MediaCluster servers and Spot insertion, backed by the best professional service in the industry.”

SeaChange’s Axiom On Demand open content delivery platform is at the heart of VOD Now, automating video-on-demand processes from content propagation to subscriber and stream management, and performance reporting and monitoring.

SeaChange has also partnered with TVN Entertainment’s VOD Complete service for small market systems, offering a customizable solution with programming selection from TVN’s 8,000 hours of standard-definition and HD programming, marketing and reporting services, as well as integration with VOD solutions providers like SeaChange.

Four small operators using the TVN/SeaChange offering are Hood Canal Communications in Union, Wash.; Nortex Communications in the Dallas/Ft. Worth, Rainier Connect in Tacoma, Wash., and Thames Valley Communications in Groton, Conn.

Spot Now claims to offer reliable automated advertising insertion at the lowest operational expense and highest quality. It supports up to 48 insertable standard definition channels, or 16 HD channels.