Pharos to introduce new concept in promotions workflow at 2009 NAB Show

Pharos will introduce a new mechanism to improve graphics workflow and playout for multichannel promotions at NAB2009. Pharos Event Templates tie the graphics preparation workflow to playout and delivery when using Pharos Mediator and Pharos Playtime.

Event Templates simplify the creation and delivery of complex secondary events such as coming-up graphics, credit squeezes and promotions. Frame-accurate markers can be added at any stage in the Mediator workflow to assist graphics design and trigger promotions during playout. These are coordinated by Pharos Mediator and Playtime into a single business process, greatly reducing the risk of on-screen errors when scaling up for multichannel and multilanguage expansion. Crosschannel promotions can also be managed using Event Templates where both schedules are changing.