Connected TV specialists easeltv has announced further collaboration with Virgin Media to develop applications (apps) for its TV service powered by TiVo.
Easeltv has already developed a core framework application that Virgin Media has adapted to create apps to promote the launch of the latest Harry Potter movie, Virgin Media Shorts and V Festival.
These apps exploit high-quality video coupled with rich online content to give customers a unique and seamless playback experience that is closer to a linear broadcast channel than a website in both form and function. Easeltv will also be working on other apps for Virgin Media's TiVo-powered platform.
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