Partnerships

As advertisers seek privacy-centric solutions, the collaboration offers a seamless integration of Yahoo ConnectID with Snowflake Data Clean Rooms

Lionsgate Studios, its filmmakers, directors and other creative talent will use Runway’s suite of AI tools to augment their work and iterate cinematic video

The move brings advanced AI-powered content discovery and ad solutions to MediaFirst

Irdeto names Evergent a 'key technology partner," combining the two companies' platforms to improve OTT monetization

As part of the agreement, YieldPilot will optimize and streamline ad inventory with automated yield optimization for publishers

Markets cover nearly 10% of the TV audience in the U.S. and more than 12 million TV households

As part of the promotion eligible Yahoo Fantasy users can increase their chances of winning by drafting NFL players who score touchdowns during Week 1 games presented on NBC and Peacock

The expanded collaboration allows advertisers to link all ads on the Roku platform to performance outcomes

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

The addition will ensure user investment in advertising reaches the right audience