Latest about Partnerships
Veritone Expands Licensing Deal With CBS News and Stations
Pact expands longstanding agreement with CBS News to include rights to license local station content on its AI-powered platform
Adlook, Comcast’s FreeWheel To Partner on CTV Advertising
The move will improve advertisers’ access to top-tier CTV and online video inventory
NBA, Warner Bros. Discovery Settle Lawsuit, Ink International Rights Deal
11-year multiplatform partnership will promote NBC hoops content and provide some international rights to games; ESPN/ABC to air TNT Sports-produced ‘Inside the NBA’
Pliant Adds RTSales as Manufacturer’s Representative
RTSales will handle its products in Puerto Rico and seven states in the U.S.
Viant Licenses Comscore Data for AI Training
Integration will allow ViantAI to leverage site ranking and audience reach data in the creation of media plans for advertisers
USA Cheer Adopts NBC Sports Next’s SportsEngine Motion
Governing body for U.S. sport cheering will use the technology to manage member-organization operations
Run3TV, TVision Partner on NextGen TV Measurement
TVision data will help broadcasters track ATSC 3.0 viewing
Wasabi, NESN Ink Naming-Rights Deal for TD Garden Broadcast Studio
Newly renamed Wasabi Studio will be centerpiece of RSN’s Boston Bruins programming
