Partnerships
Latest about Partnerships

PilotDesk and LG Ad Solutions Ink New Long-Term Ad Tech Deal
By George Winslow published
As part of the agreement, YieldPilot will optimize and streamline ad inventory with automated yield optimization for publishers

Gray Media Renews CW Affiliation Agreements for 38 TV Stations
By George Winslow published
Markets cover nearly 10% of the TV audience in the U.S. and more than 12 million TV households

Yahoo Sports, NBC Sports Team up for $1M Fantasy Football Sweepstakes
By George Winslow published
As part of the promotion eligible Yahoo Fantasy users can increase their chances of winning by drafting NFL players who score touchdowns during Week 1 games presented on NBC and Peacock

XR Extreme Reach, Roku Expand Streaming Ad Partnership
By George Winslow published
The expanded collaboration allows advertisers to link all ads on the Roku platform to performance outcomes

Comcast, Comscore Expand Cross-Platform Measurement Efforts
By George Winslow published
Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

Bitcentral Integrates Pixalate Analytics Into ViewNexa
By George Winslow published
The addition will ensure user investment in advertising reaches the right audience

Optimum Reaches Multi-Year Extension with Gray Media
By George Winslow published
The retransmission agreement will give its customers continued access to programming on Gray stations

SES Expands Partnership with Ateme for Sports and Live Events
By Tom Butts published
SES will utilize Ateme’s TITAN encoders, multiplexers, and decoders for distribution of UHD content via its ground and satellite infrastructure

VideoAmp Integrates Snap Inc. Ad Inventory
By George Winslow published
Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution

Mediaproxy Integrates AI-Media's LEXI Captioning/Transcription Tool Into LogServer
By Tom Butts published
The compliance monitoring developer has continued its collaboration with closed caption specialist AI-Media by adding the new LEXI Recorded feature to its LogServer logger and recorder
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