Versant Acquires AI-Data Platform StockStory
The deal will improve CNBC’s data-driven capabilities for business news and personal finance
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NEW YORK—Versant Media Group, Inc. has acquired StockStory, an AI-powered platform delivering financial analysis, market insights, and stock recommendations, in a deal that will expand the company’s offerings in business news and personal finance.
Financial terms of the deal were not disclosed.
StockStory’s AI-driven technology will strengthen CNBC’s ability to provide data-driven insights with faster, more actionable analysis to help investors make informed investment decisions in real time.
“At Versant, we’re focused on extending our core brands into new platforms and services to drive growth across our portfolio,” said Deep Bagchee, chief product and technology officer for news at Versant. “This acquisition builds on that approach, adding capabilities that will enhance how we deliver insights and deepen engagement among retail investors across CNBC’s digital offerings.”
"We’re proud of what our team has built at StockStory - a platform combining AI and data-driven insights to help investors make better decisions," said Adam Hejl, founder and CEO of StockStory. “We’re excited to join CNBC, a defining and deeply respected global brand, and contribute to its next chapter of digital growth."
StockStory’s technology focuses on scalable analysis of public companies, combining data, machine learning, AI, and editorial frameworks to generate investment insights. These capabilities will further enhance the depth and quality of CNBC’s coverage.
As part of the transaction, Adam Hejl will join Versant and report to Deep Bagchee.
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StockStory’s team will support ongoing product and technology initiatives, with an initial focus on enhancing CNBC’s digital investing capabilities.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

