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Ross Video Acquires Media Refinery

News Release

For Immediate Release

Iroquois, ON, Canada – March 16, 2009 – Ross Video today announced the completion of its acquisition of Media Refinery. The Netherlands based company is the developer of XPression, a high end, feature rich, 2D/3D high definition character generator and motion graphics system.

“Live graphics will enhance Ross’ portfolio of live production solutions,” said David Ross, CEO of Ross Video. “The acquisition of a leading edge, live 2D/3D high definition character generation and motion graphics system adds to Ross’ strength in providing customers with complete solutions. We will be increasing our presence in European markets as a result of this acquisition. Ross now has offices and development staff based in the Netherlands.”

XPression is the high end 3D CG for the rest of us, with power enough to handle the most demanding applications while being exceptionally easy to use and automate. XPression offers real time layering and animation of 3D models, 2D and 3D text, rendered animations, live video and web content. Designed for the unique needs of the graphic designer, the programmer, and the on air operator, XPression advances the look of a production by making it easy to create, manage, and get to air. As a data-driven system, XPression is able to easily integrate real time data into 3D graphics and animations which has led to its extensive use in top end game shows, news and sports productions with live connections to spreadsheets, databases, RSS feeds, newsroom editorial systems and other live data sources.

XPression is a solid system with a client list including companies such as: Dutchview Prographics, RTL and SBS in the Netherlands, WDR in Germany, VMMa in Belgium, DGTVE in Mexico and many more.

XPression software is designed to take advantage of the power of off the shelf GPU, CPU and I/O technology – offering unparalleled packaging flexibility. Customers can assemble their own hardware specifically tailored to their applications or buy a bundled turn-key solution from Ross. Software options include XPression Studio (the full package), XPression Player (for on air playout), XPression Designer (for the graphics room) and XPression BlueBox (for use in master control and automated environments).

“We are delighted to join the Ross family,” said Bas Saleh, Media Refinery Owner. “We have a powerful product that has been well received by key European customers and we look forward to the impact Ross’ marketing expertise and resources will bring to the continued growth of the XPression platform worldwide.”

Media Refinery’s employees are now employees of Ross Video Europe and will continue to be based in Hilversum’s Media Park, The Netherlands. Ross will immediately offer XPression through its worldwide sales force and will be showcasing the product at NAB 2009.

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications in over 100 countries. Over the past 15 years Ross has grown an average of 20% year over year and currently employs 300 incredibly talented people. Ross’ award winning product line includes Vision, CrossOver and Synergy Multi-Definition Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, OverDrive Automated Production Control System and XPression Character Generators. News and information are available at


Ross Video Media Contact:

Sara Bell

Public Relations Coordinator

Tel: +1 613-652-3020

Fax: +1 613-652-4425