Prepared content producers can piggyback a huge event and pay nothing while raking in huge profits through second-screen engagement.
Mobile TV viewers simply have to “launch an app and tap” to order new lawn and garden equipment from Troy-Bilt, thanks to the company’s new cross-platform advertising campaign.
Steadily gaining traction, the brand needs to be a hit with consumers and educate them in a way that makes shopping for a mobile TV solution easier and less confusing.
Although adoption of mobile TV is booming in many parts of the world, many U.S. consumers have been slower to warm up to the new technology offered by companies such as Siano.
Amazon challenges the current king of the Mobile TV party, the Apple iPad, with the release of its own low-priced tablet.
A recent study shows that viewers are more likely to watch longer clips and complete videos on a tablet than on a desktop PC or a mobile TV device.
The company focuses on mobile apps and integrated Web technologies and had hoped that the new BlackBerry app would be accepted by consumers.
Orb Networks is now taking its product to the next level with an iPhone and iPad app (Android is slated to be released later this month) that allows users to stream content from their PC or Mac.
There are many companies wanting to move their mobile TV services into China, but progress has been slow due to several factors.
The coverage will start in 2012 with the closing weekend of Ladies' and Gentlemen's Singles Tennis Finals and will also include the French-language broadcast rights.
Device Central is the hub that brings all the content together for testing, emulation, design, rendering and deployment for mobile devices.
The company is setting in motion a new initiative to engage its customers into using apps on their phones to interact and organize their mobile TV watching.