RUSHWORKS Adds BXF to A-LIST BROADCAST Automation and Streaming Systems

Flower Mound, TX - RUSHWORKS, a Dallas area-based software development company specializing in low cost, high performance television production, automation, and streaming solutions, today announced the successful integration of BXF (Broadcast Exchange Format) file parsing into its A-LIST BROADCAST Automation and Streaming Systems.

Working with Myers, a pioneer in broadcast management software, early adopter of BXF and author of the ProTrack traffic and billing system, RUSHWORKS has implemented the most common subset of the SMPTE-developed BXF schema, focusing specifically on the needs of PBS affiliates and others who are seeking alternative software/hardware automation platforms in the wake of Avid’s discontinuation of its legacy Sundance-based systems. Integrating ProTrack with A-LIST gives a significant number of affiliates the ability to migrate to a cost-effective and much less complex system that conforms to their current operations topology.

“These PBS stations must be able to sustain their current workflow with minimal interruption,” said Rush Beesley, President of RUSHWORKS. “The uncertain state of the industry means doing more with less across the board, and that means replacing Big Iron systems with powerfully simple and affordable alternatives,” Beesley maintained.

Ironically, Beesley was the founder and original President of Sundance Digital, Inc., a company ultimately acquired by Avid. One of the first adopters of the Sundance System was Idaho Public Television, followed by KERA, a PBS flagship station in Dallas. Beesley “fell in love” with PBS early in his career, even recording a rock version of the theme from “Sesame Street” in the 1970s.

“We’re delighted to have the opportunity to take this full circle,” Beesley said. “Once again we can provide a means for PBS stations to maintain their operations schedules, and continue to deliver one of the greatest content treasures in the country.”

A-LIST supports up to four SD/HD channels per chassis, with real-time up/down conversion of SD/HD files in the playlists. Systems support MPEG-2, H.264, MXF, AVI and MOV files, and efficient non-proprietary NAS storage architectures for virtually unlimited access to current and archived media.

Initially supported BXF modules from ProTrack include Play List, Record Request, Live As-Run and Media Update.

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Founded in 2001, RUSHWORKS provides low-cost, high-performance television production, automation and video streaming solutions. These scalable and extensible solutions integrate networked video and graphics servers and encoders with "powerfully simple" automation software for Houses of Worship, Broadcast, Cable, PEG channels, Meetings, Events and Digital Signage. The company also designs and installs turnkey integrated media solutions for city government channels, including automation systems, encoders, audio support systems, large screen monitors, video presenter solutions, and other meeting room AV support. For further information:

Company Contact: Rush Beesley, President

888.894.RUSH (7874) /

Press Contact: Harriet Diener / Desert Moon

845.512.8283 /