Latest about Yahoo
Yahoo Sports to Launch New Streaming FAST Channel
SPORTS The Yahoo Sports Network features original programming covering such sports as the NFL, NBA, MLB, combat and more
Netflix Expands Programmatic Ad Sales with Yahoo DSP
Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries
Yahoo Sports, NBC Sports Team up for $1M Fantasy Football Sweepstakes
As part of the promotion eligible Yahoo Fantasy users can increase their chances of winning by drafting NFL players who score touchdowns during Week 1 games presented on NBC and Peacock
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
The new solution is already being used by Yahoo and TelevisaUnivision
Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV
Study: Consumers Pay More Attention to Ads in Paid Subscription Services
Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media
Yahoo Acquires The Factual
Yahoo will use the algorithm-driven news rating company to give news articles a media bias and credibility rating
Yahoo, Tubi Expand CTV Ad Partnership
Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process
