Yahoo

Netflix Expands Programmatic Ad Sales with Yahoo DSP Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries

Patrick Mahomes — Yahoo Sports, NBC Sports Team up for $1M Fantasy Football Sweepstakes As part of the promotion eligible Yahoo Fantasy users can increase their chances of winning by drafting NFL players who score touchdowns during Week 1 games presented on NBC and Peacock

Pixabay — Samba TV Unveils Real-Time Ad Targeting for Political Advertisers The new solution is already being used by Yahoo and TelevisaUnivision

Latest about Yahoo

Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns

By George Winslow published 26 July 23

Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV

Products

Study: Consumers Pay More Attention to Ads in Paid Subscription Services

By George Winslow published 21 March 23

Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media

Streaming

Yahoo Acquires The Factual

By George Winslow last updated 7 September 22

Yahoo will use the algorithm-driven news rating company to give news articles a media bias and credibility rating

Business

Yahoo, Tubi Expand CTV Ad Partnership

By George Winslow published 7 October 21

Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process

Business

Verizon Media Sold to Apollo for $5B

By Michael Balderston published 3 May 21

Verizon Media consists of Yahoo, AOL and ad tech and media platform businesses

Business

Yahoo to Stream Live NHL Games

By Michael Balderston published 10 March 16

Yahoo is dropping the puck on a new live streaming service partnership with the National Hockey League that will see Yahoo Sports provide live out-of-market NHL games to fans for free.

Sports

33.6M Streams for First Live NFL Game on Yahoo

By Michael Balderston published 26 October 15

This past weekend’s game against the Buffalo Bills and Jacksonville Jaguars offered more than the Jags late comeback.

Sports

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