Yahoo

SPORTS The Yahoo Sports Network features original programming covering such sports as the NFL, NBA, MLB, combat and more

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries

As part of the promotion eligible Yahoo Fantasy users can increase their chances of winning by drafting NFL players who score touchdowns during Week 1 games presented on NBC and Peacock

The new solution is already being used by Yahoo and TelevisaUnivision

Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV

Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media

Yahoo will use the algorithm-driven news rating company to give news articles a media bias and credibility rating

Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process

Verizon Media consists of Yahoo, AOL and ad tech and media platform businesses

Yahoo is dropping the puck on a new live streaming service partnership with the National Hockey League that will see Yahoo Sports provide live out-of-market NHL games to fans for free.