Media General Renews Nielsen’s TV Measurement Service

Provides Nielsen’s TV ratings service for all Media General stations

Author:: Michael Balderston
Publish date:: Feb 8, 2016
Updated on: Feb 23, 2018

NEW YORK—Media General is sticking with its current dance partner when it comes to measuring local TV markets, signing a long-term renewal with Nielsen back in January. Nielsen will continue to provide its TV ratings service across all of Media General’s stations.

Image placeholder title

As part of the new agreement, Media General will also expand its subscription to Nielsen Local TV View to all of its stations. NLTV expands analysis of viewing within and across a station’s market, create custom trading areas to examine a target audience, or provide insights into sub-samples of their audience by a variety of characteristics. Stations can also report audiences across tablet, mobile and computers.

Media General owns and operates stations across 48 markets in the U.S.

Nielsen, Capitol Broadcasting Renew TV Measurement Agreement promo image

Capitol Broadcasting Company is renewing its deal with Nielsen for its local television measurement services, a press release announced.

Nielsen, Capitol Broadcasting Renew TV Measurement Agreement promo image

Hearst Television’s 30 stations and majority of digital sub-channels will continue to get its numbers from Nielsen, as the two companies have announced a new multiyear deal.

Nielsen, Capitol Broadcasting Renew TV Measurement Agreement promo image

Nielsen and Univision Communications Inc. have announced a deal that will provide Nielsen’s national and local digital in TV ratings services to Univision and UniMás networks, as well as local affiliate stations.

Nielsen, Capitol Broadcasting Renew TV Measurement Agreement promo image

As part of its efforts to implement universal electronic television measurement in all 210 Local TV markets, Nielsen has announced that it will be installing nearly 15,000 TV audience meters in approximately 7,000 homes across 140 markets.

Nielsen, Capitol Broadcasting Renew TV Measurement Agreement promo image

It’s the beginning of the end of the paper era at Nielsen, as it announced that by mid-2017 it will provide all electronic measurement for its local television ratings across all of its 210 designated market areas.

Nielsen, Dish Strike Set-Top Viewer Data Deal promo image

The multi-year renewal covers local TV ratings and consumer behavior data.

Media General, Meredith Merge in $2.4B Deal promo image

Deal comes in at $2.4 billion

Nielsen, Capitol Broadcasting Renew TV Measurement Agreement promo image

In addition, the agreement gives Tennis Channel access to other Nielsen products and services, including data on time-shifted viewing, custom demographics and TV consumption habits