Media General Renews Nielsen’s TV Measurement Service - TvTechnology

Media General Renews Nielsen’s TV Measurement Service

Provides Nielsen’s TV ratings service for all Media General stations

Author:: Michael Balderston
Publish date:: Feb 8, 2016

NEW YORK—Media General is sticking with its current dance partner when it comes to measuring local TV markets, signing a long-term renewal with Nielsen back in January. Nielsen will continue to provide its TV ratings service across all of Media General’s stations.

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As part of the new agreement, Media General will also expand its subscription to Nielsen Local TV View to all of its stations. NLTV expands analysis of viewing within and across a station’s market, create custom trading areas to examine a target audience, or provide insights into sub-samples of their audience by a variety of characteristics. Stations can also report audiences across tablet, mobile and computers.

Media General owns and operates stations across 48 markets in the U.S.

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