Latest about TikTok
MPA, ByteDance Reach AI Copyright Protection Deal
The MOU between the studios and the owner of Seedance AI service will help protect intellectual property on AI video and image generation models
Disney, TikTok Ink Global Short-Form Content-Sharing Deal
The U.S. pilot will bring a collection of Disney-centric fan-created content from TikTok to the Disney+ app
DoubleVerify Earns MRC Accreditation for TikTok Video Viewability Reporting
It is the first measurement vendor to receive the accreditation the company reported
FIFA Strikes Content Deal with TikTok for 2026 World Cup
SPORTS Partnership will be anchored by TikTok’s FIFA World Cup 2026 hub and include behind-the-scenes access, global creator program and more
Nielsen, TikTok Ink Measurement Pact
For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
The Importance of Measuring Short-Form Video Quality of Experience
Accurately measuring short-form video QoE is key to delivering a strong viewer experience and building a user base
