Latest about TikTok
FIFA Strikes Content Deal with TikTok for 2026 World Cup
SPORTS Partnership will be anchored by TikTok’s FIFA World Cup 2026 hub and include behind-the-scenes access, global creator program and more
Nielsen, TikTok Ink Measurement Pact
For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
The Importance of Measuring Short-Form Video Quality of Experience
Accurately measuring short-form video QoE is key to delivering a strong viewer experience and building a user base
Samba TV Study Measures the Impact of TikTok Ads on TV Viewership
Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming
TV Viewing Shrinks Among Gen Z
Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem
TikTok Taps IMDb for New Content Discovery Feature
The move will help audiences share and discover movie and TV content
