Multiscreen Views

“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.

Rounds Live, a new social media service, is the latest venture that seeks to enable viewers to gab along with TV shows or... “turn any website into a live video chat party."

How often does an 18,000-attendee trade convention deal with “chaperone and parent” issues or offer free badges for “ages 8 and younger?”

During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes.

Broadcasters can take heart from the profitable opportunities that second-screen services are creating.