Latest about Multiscreen Views
Programmatic Ad Technology Proliferates
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world
Amazon’s Agenda Fits Streaming Expectations From Researchers
Woody Allen. Philip K. Dick. Ridley Scott. The New Yorker.
Understanding CPA and the Second Screen Ecosystem
It means they are refocusing intermittently toward the content—and the screen—that most engages them at that moment.
