Multiscreen Views
Latest about Multiscreen Views

Understanding CPA and the Second Screen Ecosystem
By Gary Arlen published
It means they are refocusing intermittently toward the content—and the screen—that most engages them at that moment.

Social TV's Life Beyond Special Events
By Gary Arlen published
TV has always been a social experience, and now we are focused on extending and amplifying the conversation within social media.

Cost Is Key in Zuiker's Digital Agenda
By Gary Arlen published
It will be among the first "channels" funded by Google and its YouTube subsidiary to entice high-profile Hollywood creatives into making original Web programs.

TV Ubiquity: Consumer Interest Continues to Grow
By Gary Arlen published
Despite its dubious methodology and predictably self-serving results, the June 2012 “Dyle Mobile TV Data Report” does confirm the growing demand for mobile video content.

Cable Touts ‘Viewdini,’ Wi-Fi
By Gary Arlen published
BOSTON—“Coopetition” among big cable multisystem operators (MSOs) and between the MSOs and Verizon Wireless took on new dimensions during The Cable Show last month.
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